You Mean This Stuff Actually Works II

Building Equity is a small player in the big arena of Chicago commercial real estate brokerage. Though they’ve done some notable deals and represented some major institutions, the company has a fraction of the marketing budget of its larger, better-known rivals. So when they came to us looking for ways to level the playing field, we recommended social media as a low-cost, high-value alternative. Lo and behold, it’s working.

Building Equity’s new blog, www.CommercialInvestmentPropertiesChicago.com, gives the company a platform to share its expertise, talk about deals, build relationships, offer advice and promote listings – all in one neat little cyber-package. And because it’s strategically designed and maintained, the blog is elevating Building Equity’s online visibility while also providing some extra juice to a concurrent PR program.

By virtue of keyword-rich content and social media tagging, Building Equity has begun appearing within the first two pages of Google search results for a number of relevant search terms. Recent news coverage of the blog on Globest.com sent Building Equity’s page views soaring by more than 600 percent and resulted in a page 1 ranking on Google for the competitive search term “Chicago Commercial Real Estate Brokers.”

It’s still early in the game, but Building Equity is already gaining traction online and building on its reputation as an underdog that can hang with the big dogs.